Tresummé - Fashion Week #TRESnyfw
Produced during New York Fashion Week to capture the essence of beautiful on the go hair. Tresummé being a major sponsor of #NYFW we produced a series of ‘caught in the moment’ beauty visuals to communicate the new Tresummé range. A series of 8 final visuals and 200 final social assets we’re produced using global ambassadors for each market using 5 renowned sartorial photographers - all in one day with global VP’s on zoom throughout the shoots.
Shaping a quick and effective campaign with on-the-ground sartorial photographers to capture a cultural moment during New York’s Fashion week. Working with the international team to rapidly turn this creative idea into reality and deliver to each trading market ahead of local launch. All licensing, Creative Direction, Copy and Design all managed by our agency team - 2.5 weeks from idea to final delivery of assets.